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X-Ray Mag #62 - Sep 2014
X-Ray Mag #62 - Sep 2014
X-Ray Mag #62 - Sep 2014
X-Ray Mag #62 - Sep 2014
X-Ray Mag #62 - Sep 2014
X-Ray Mag #62 - Sep 2014
X-Ray Mag #62 - Sep 2014
X-Ray Mag #62 - Sep 2014
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Tank Watch - Reef Conservation Mobile App Launched

Tank Watch - Reef Conservation Mobile App Launched
Press Release
Forwarded by:   09-18-2014

Public unaware that more than 98 percent of saltwater animals used for aquariums are captured from the wild.
Tank Watch – The Good Fish/Bad Fish Tool for Saltwater Aquariums is an educational app that allows consumers, advocates and conservationists to easily identify the most common sea creatures seen in aquariums and quickly determine those animals who are able to be bred in captivity, from those who are taken from the wild.

HONOLULU (Sept. 10, 2014)---Reef conservationists and photographers joined animal protection groups for the launch of a new, first of its kind, mobile app, Tank Watch, with the goal of saving fragile reefs and marine wildlife captured for household and small display aquariums worldwide.

On many tropical reefs, methods of wild capture include the illegal use of cyanide as a stunning agent, puncturing of organs, spine cutting and starvation prior to transport.

“By using this app, people who have saltwater aquariums can lessen their impact by making informed purchasing decisions,” said Rene Umberger, creator of Tank Watch. “Committing not to purchase wild-caught animals will protect millions of reef fish from the cruel and wasteful wildlife trade and allow the animals to continue to play important roles in their native reef and ocean ecosystems.”

Dozens of commonly held reef fish species are now available from captive breeding facilities in the U.S. More than 1,800 species of coral reef fish are imported by the U.S. aquarium trade, more than 98 percent of whom are wild-caught. Before Tank Watch, it was nearly impossible to tell captive-bred from wild caught.

“We’ve long urged people to ‘Don’t Buy Wild’ because it supports the cruel and wasteful trade in wildlife. This new app allows consumers to make the most informed decisions about the aquarium fish they may consider purchasing,” said Teresa Telecky, director of wildlife at Humane Society International, a Tank Watch sponsor.

A 2012 Ward Research poll, commissioned by The Humane Society of the United States, showed an overwhelming majority of Hawaii residents (66 percent) want to see an end to the capture of wild animals for the aquarium trade, and 72 percent of Hawaii Island residents, where the majority of collection occurs, believe only captive-bred fish are suitable for aquariums.

“Unbeknownst to the millions of visitors to Hawaii each year, hundreds of thousands of the very marine animals they’ve come to Hawaii to view in the wild, are en route to aquariums around the world, crammed into bags in the cargo hold of the same airplanes that are taking these visitors back home,” said HSUS Hawaii state director, Inga Gibson. She added, “We encourage everyone to download this app to learn about the fragile marine creatures that deserve to remain on Hawaii’s and other reefs worldwide.”

Tank Watch for iPhones and iPads can be downloaded for free from the Apple iTunes store and features a number of useful tools and information for reef and wildlife enthusiasts.

Features include:
 Up-to-date information with beautiful images to aid in fish ID
 Easy fish ID by color
 Sort by family, common name(s) or scientific name
 Quick access lists for Good Fish, Bad Fish, Fish for Novices and Most Common Bad Fish
 Reef and wildlife-friendly alternatives for conscientious fish keeping

Tank Watch was created with the generous support of partners who believe in the mission, including photographers from nearly every corner of the world who contributed images for the app and website. David Fry, avid scuba diver and marine life aficionado sponsored the app’s design and development though Aysling, an Ann Arbor based company providing digital media solutions.

"While most of us would never think of plucking a monkey from the jungles of Africa and taking him home with us in a cage, we forget that the beautiful fish in household aquariums may have also once lived naturally in the wild,” said Fry. He added, “We're thrilled to partner with For the Fishes to launch an app that lets consumers find and buy fish that were specifically raised for an aquarium environment. It's better for our reefs, better for us, and better for the fishes."

Tank Watch asks consumers to become coral reef champions by pledging to protect wildlife and reefs:
 Use Tank Watch to identify reef-friendly from wild-caught fish in aquariums
 Discourage wildlife keeping in saltwater tanks, and sign the Don’t Buy Wild Pledge here
 Better yet: encourage a switch to a virtual reef display with an UNtanked system, available at

The Humane Society of the United States is the nation’s largest animal protection organization, rated the most effective by its peers. Since 1954, The HSUS has been fighting for the protection of all animals through advocacy, education and hands-on programs. We rescue and care for tens of thousands of animals each year, but our primary mission is to prevent cruelty before it occurs. We're there for all animals, across America and around the world. Celebrating animals and confronting cruelty -- on the Web at www.humanesociety.org.

Humane Society International and its partner organizations together constitute one of the world’s largest animal protection organizations. For more than 20 years, HSI has been working for the protection of all animals through the use of science, advocacy, education and hands on programs. Celebrating animals and confronting cruelty worldwide – on the Web at www.hsi.org.

About Aysling:
Aysling is a provider of digital publishing software solutions and digital media production services for publishers, retailers, corporations and agencies around the world. One of only four WoodWing Diamond Authorized Solution partners worldwide and one of only seven Adobe partners, Aysling delivers a cross-platform multi-channel distribution system for exceptional content creation and delivery to print, web, iPad, tablets and mobile markets.

The company was founded in 2005 and is headquartered in Ann Arbor, MI. Aysling’s leadership team is made up of individuals who have deep experience in the publishing and technology industries. Aysling constantly strives to provide new, innovative ways to solve technology challenges for — and bring great business value to — their customers. On the web at www.Aysling.com

About UNtanked:
UNtanked is a complete, ready to enjoy saltwater aquarium...water not required. More beauty, without the environmental impact. 100% real and wild, no aquarium tanks. All UNtanked aquariums are created underwater in the beautiful waters of the Hawaiian Islands. Instantly turn any monitor into a beautiful saltwater aquarium, featuring 100% local Hawaiian tropical fishes and corals. No maintenance needed & 100% Environmentally Friendly. Watch fish in their natural habitat
without human interaction. Just plug in an UNtanked system to any monitor and enjoy the benefits of nature’s saltwater aquarium. Available at www.UNtanked.com

The Humane Society of the United States
2100 L Street, N.W.
Washington, D.C. 20037 www.humanesociety.org
Celebrating Animals, Confronting Cruelty


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